Blog

Our skin is one of the most important organs we have and we have to take care of it. Living in Yerevan means learning how to adapt — not just to city life, but to the weather. Our seasons are intense and unapologetic: dry summers, cold windy winters, sun nearly year-round, and air that seems to chan..

Summers in Yerevan are vibrant, sunny, and undeniably hot. And with temperatures soaring, heavy makeup is out — light, breathable, and natural-looking products are in. The 2025 beauty season brings a refreshing shift: think glowy skin, effortless lips, and minimal formulas that still deliver that wo..

There’s nothing quite like summer in Yerevan. The warm golden light, the buzzing café culture, the late-night strolls along Northern Avenue. Whether you’re traveling to visit family or soaking up the rich culture and sun, your beauty routine should match the mood: effortless, soft, and long-lasting...

If you've spent a summer in Armenia, you already know — the heat is dry, the sun is strong, and your skin (especially your lips!) can feel it. Cracked lips, fading color, and that dry, tight feeling? Not the vibe.That’s where hydrating lip glosses come in. They’re not just for shine — the best ones ..

We all know how strong the Armenian sun can be. Whether you're wandering the streets of Yerevan, hiking in Dilijan, or sipping iced coffee outdoors, your skin is always at risk — and that includes your lips.Lips are extra sensitive because they have thinner skin and almost no natural sun protection...

With Yerevan’s sunny climate, vibrant style scene, and growing clean beauty culture, more and more makeup lovers are switching to mineral-based products. And one product that truly shines in this shift is mineral eyeshadow.But not all mineral makeup is created equal. If you're searching for pure, na..

There’s something special about Yerevan in summer. Whether you’ve been sipping iced coffee in an outdoor café, exploring Cascade steps, or enjoying a golden hour walk through Republic Square — your eyes have seen it all. But they’ve also taken in dust, sunlight, and makeup that’s been baking all day..

If you're walking around the Cascade, enjoying an outdoor lunch downtown, or escaping to Dilijan for the weekend, one thing's for sure — You need easy, breathable skin.That’s where the Eye Collection Kit for Yerevan Getaways from beMineral comes in. This product uses only pure, natural minerals and ..

Yerevan summers are stunning — golden light, long evenings, and buzzing city life. But when it comes to eye makeup in Yerevan, the mix of heat and humidity can turn a flawless look into a smudged mess.If your eyeshadow creases by noon, your eyeliner disappears by dinner, or you’re constantly blottin..

Yerevan in summer is pure magic — warm evenings, open-air cafés, rooftop lounges, and festivals that go on long after the sun goes down. But if you’ve ever tried to wear eyeshadow in this heat, you know the struggle: creasing, fading, smudging — especially when you're going bold with color.That’s wh..

Armenian summers are beautiful, but brutal when it comes to your makeup routine. If you’ve ever looked in the mirror at midday and found your eyeliner halfway down your face, you know the struggle is real.Melting. Fading. And it’s only noon.But here’s the good news: not all eyeliners are built the s..

If you've ever stepped outside in Yerevan in July — even for just 10 minutes — you already know the truth: the Armenian sun doesn’t hold back. Whether you're walking down Northern Avenue or hopping into a marshrutka, one thing is certain: your makeup needs to survive the heat.And while most people t..