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beMineral® is a 100% pure, mineral makeup line, developed and launched by Greet Hoedeman in 2012, beauty entrepreneur. Looking for natural make-up that gives this youthful appearance, offers perfect camouflage, is water-repellent and protects against UV radiation, without feeling like you're wearing makeup.
All beMineral® foundations ultimately contain only 3 pure ingredients: the minerals Mica, Iron Oxide and Titanium Dioxide, making all products suitable for even the most sensitive skin.
These are 100% pure minerals, making the beMineral® products suitable for even the most sensitive skin. They occur in nature and differ in color; depending on the natural elements present during their formation in the earth. Once the ingredients are mined, they are processed in a process of grinding, planning and mixing. This creates the refraction of light that offers an enormous variety of colors. The colors are enhanced by mixing them with different percentages of the minerals Iron Oxide, Mica and Titanium Dioxide. beMineral® uses these complicated, time-consuming procedures to create the purest and most natural creations.
This treatment also ensures a very low molecular weight, so that beMineral® make-up not only feels very pleasant on the skin, but is also very economical to use. beMineral® allows the skin to breathe freely and does not clog the pores! beMineral® products are suitable for young and old and for both men and women. Since January 2013, beMineral® has officially been allowed to carry the Dutch 'animal-free' quality mark.
