With Yerevan’s sunny climate, vibrant style scene, and growing clean beauty culture, more and more makeup lovers are switching to mineral-based products. And one product that truly shines in this shift is mineral eyeshadow.

But not all mineral makeup is created equal. If you're searching for pure, natural, skin-conscious eye color, there's one brand that stands out: Puréz 100% Pure Mineral Eyeshadow.

Made without parabens, talc, synthetic fragrances, or harsh fillers, this eyeshadow is perfect for sensitive skin, clean beauty fans, and anyone who wants to enhance their look without compromising skin health.

Let’s explore exactly what makes Puréz mineral eyeshadows a favorite in Yerevan — and why they belong in your makeup bag.

Main Feature: Puréz 100% Pure Mineral Eyeshadow

Price: AMD 8,000

Weight: 15g

Available Shades: Vanilla-E10, Pink-E10, Green-E10, Green-ESD10, Purple-E10, Brown-E10, Brown-E20, Silver-ESG10, Black-E30, Peach-E10, Orange-E10, Blue-E03, Blue-E10, Blue-ESD10, Nude-E10

What Makes It Different?

This is not just another eyeshadow. The Puréz 100% Pure Mineral Eyeshadow is made from 100% natural minerals, designed to enhance your natural beauty without irritating your skin.

According to its description: “The silky-soft shiny texture gives you a fresh and clear look.”

This semi-transparent eyeshadow offers a delicate glow that makes your eyes pop without looking heavy or artificial. It’s suitable for vegetarians and vegans, and free from:

  • Parabens

  • Talc

  • Chemical sun filters

  • Bismuth oxychloride

  • Synthetic colorants

  • Synthetic fragrances

This product is perfect for daily wear, sensitive skin, and natural or subtle glam looks.

Rich Shade Range for Every Mood

One of the highlights of this product is its versatile color range, from warm naturals to bold statement shades:

Color Name

Vibe/Use Example

Peach, Vanilla, Pink

Fresh, soft daytime looks

Blue-E03, Black, Green-ESD10

Bolder, more defined eyes

Brown-E10, Nude-E10

Everyday neutrals

Silver-ESG10, Purple-E10

Evening shimmer or contrast

Whether you're going for a clean nude eye or a more colorful Yerevan evening style, there's a shade here that fits the moment.

How to Apply It

To get the best out of this mineral eyeshadow, follow the “crush, tap, and push” technique:

  1. Crush: Use a regular eyeshadow brush to gently rotate in the lid with light pressure.

  2. Tap: Remove any excess powder on the edge of the lid.

  3. Push: Apply to the eyelid using dabbing (not wiping) movements.

This helps the shadow adhere better and prevents fallout, while keeping the color smooth and natural.

Extra Use: Can Be Used as Eyeliner

This eyeshadow also works as a natural eyeliner. Here’s how:

  1. Place a small amount of shadow powder on a saucer.

  2. Add one drop of water to the powder.

  3. Dip an eyeliner brush into the mixture.

  4. Draw a line along the lash line.

  • For a natural look: Keep the line thin and close to the lashes.

  • For a dramatic effect: Apply more layers to build intensity.

Once applied, allow it to dry before continuing with the rest of your makeup.

The Skin Benefits of Puréz Mineral Eyeshadow

What sets Puréz apart is its focus on clean, skin-friendly ingredients. Unlike many commercial eyeshadows that include synthetic fillers or fragrances, Puréz only includes:

The product contains the following ingredients: mica, iron oxides (CI77491, CI77493, CI77499), titanium dioxide (CI77891), ultramarines (CI77007).

These ingredients:

  • Allow the skin to breathe

  • Help avoid clogged pores

  • Reduce the risk of irritation or allergic reaction

It’s ideal for anyone in Yerevan who deals with:

  • Dry eyelids

  • Sun-sensitive skin

  • Reactions to traditional makeup

Bonus Mention: Puréz 100% Pure Mineral Pressed Eyeshadow

Price: AMD 8,000

Weight: 18g

Available Shades: Gold-HL20, Silver-HL20, Green-ESD10, Purple-E10, Brown-E10, Brown-E20, Silver-ESG10, Nude-E20, Copper-ESG10, Lilac-E10, Pink-E20, Orange-E20

While our spotlight is on the main Puréz Mineral Eyeshadow, the pressed version is a great complementary product. According to its description, this version: “Creates your own look from day to night with versatile pressed eyeshadow.”

It offers a smooth, satin-like texture, and is made with:

The product contains the following ingredients: magnesium stearate, kaolin clay, mica, CI77891, May also include zinc oxide, iron oxides, CI77288, CI77007, Isoamyl Laurate & Isoamyl Cocoate depending on the shade.

This makes it:

  • Travel-friendly

  • Easy to apply

  • A great choice for makeup users who prefer compact formats

Whether you're touching up between meetings or doing a full eye look, it's a practical and clean beauty option.

Where to Buy Mineral Eyeshadow in Yerevan

Both Puréz eyeshadow options are available at MoodMineral:

Address: 3 Khorenatsi Str., D. 26, Yerevan 0015, Armenia

Website: moodmineral.am

Stay updated with their latest shades, makeup tutorials, and clean beauty tips — all tailored to Armenian lifestyles.

FAQ

1. Is Puréz mineral eyeshadow safe for sensitive skin?

Yes. It is made without parabens, talc, synthetic dyes, fragrances, or chemical sun filters. It’s designed specifically for sensitive and skin-conscious users.

2. Can I use Puréz eyeshadow as eyeliner?

Yes. The product instructions state you can mix the powder with one drop of water and use a thin brush to apply it as an eyeliner.

3. What’s the difference between Puréz Mineral Eyeshadow and Pressed Eyeshadow?

  • Puréz Mineral Eyeshadow (main product): semi-transparent, silky-shiny texture for a soft glow.

  • Pressed Eyeshadow: convenient compact format with similar clean ingredients, suitable for day-to-night looks.

4. Are Puréz eyeshadows vegan?

Yes. Both the Mineral Eyeshadow and Pressed Eyeshadow are vegan and vegetarian friendly, as stated in the product descriptions.

5. How should I apply mineral eyeshadow for best results?

Use the crush, tap, push technique as outlined in the product instructions. For eyeliner use, mix the powder with one drop of water before applying with a fine brush.

Conclusion

In a city as alive and colorful as Yerevan, your makeup should match your energy — without sacrificing skin health. With Puréz 100% Pure Mineral Eyeshadow, you get:

  • Clean, breathable beauty

  • A wide range of flattering shades

  • Safe ingredients for all skin types

  • A soft, radiant finish for every occasion

Whether you’re heading to work, a summer evening event, or just enjoying a stroll through Northern Avenue, mineral eyeshadow is a confident, skin-loving choice.