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Quality of life through nutritional confidence is a right everyone deserves. Through informed choice, pioneering science and absorption excellence BetterYou empowers individuals to optimize their health whilst doing zero harm to our environment or communities.
THE PURPOSE
We believe traditional supplementation alone is increasingly denying a growing number of customers from effective nutritional support. An estimated 40% of us cannot take, may not benefit from taking or would simply prefer not to take another tablet or capsule if given the alternative.
The result for many is increasing avoidance and a reduced supplementation compliance. We have a duty of care to ensure our customers receive the most effective support for their supplementation needs.
We want you to engage with, believe in and enjoy taking your supplementation programme. BetterYou represents the next chapter in nutritional supplementation.
INTELLIGENT SUPPLEMENTATION
BetterYou specialises in the supplementation of those nutrients that have become underrepresented or simply omitted due to our modern diet and lifestyles.
Today we understand that traditional tablet and capsule supplementation relies upon a digestive process that has evolved exclusively for food intake, and absorption cannot be universally guaranteed. Add to this, the dramatic increase in digestive malabsorption issues such as IBS, Crohn’s and coeliac disease and an effective alternative delivery mechanism has become essential.
Each and every product is developed and formulated to overcome absorption challenges typically presented by traditional delivery methods.
BetterYou provides a range of nutritional supplements developed in conjunction with the Pharmacy and Pharmacology Research Team at Cardiff University, led by Dr. Charles Heard.
BetterYou products maximise nutrient delivery and subsequent uptake in the body, for greater benefit.
Since 2007, BetterYou pioneered pill-free supplementation, and has been awarded the QUEEN’S AWARD FOR ENTERPRISE, the highest honour in British industry.
